Pink story

For 6 weeks I worked on my thesis at Devine Howest for my client Think Pink Europe. Think Pink Europe is an organization that fights breast cancer. They organize Race for the Cure in 22 countries every year, an event where many people walk together to raise awareness about breast cancer.

In a fantastic team, I designed a digital solution to boost this event. We have focused on a target group that is not yet sufficiently familiar with the event and want to make them aware and encourage them to participate. We did this by designing a digital experience in which the visitor is completely immersed in storytelling. By designing illustrations I was able to visualize the story and by stimulating different senses, such as audio and interface interactions, we were able to make the story come to life.